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	<title>c4company.com</title>
	<link>http://c4company.com</link>
	<description></description>
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		<title>The Job Hunt: Much More than a Resume</title>
		<description><![CDATA[Over time, I have helped a huge number of people write better resumes and cover letters for their job searches.  One of the points that I make time and again is that a resume is only one component of the search, and not even the largest one!  This was very true for one client whom [...]]]></description>
		<link>http://c4company.com/?p=210</link>
			</item>
	<item>
		<title>Staying in the Game: Maintaining Proper Documentation</title>
		<description><![CDATA[In many conflicts, future legal action or review by a third party is at least a strong possibility.  As such, maintaining documentation to be reviewed by those outside of the conflict is exceedingly important.  It is possible for an individual to have effective documentation without the need for legal counsel.  In fact, it is often [...]]]></description>
		<link>http://c4company.com/?p=203</link>
			</item>
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		<title>Software Piracy Settlement: Improvement Through Conflict</title>
		<description><![CDATA[A Fortune 500 company is too powerful to do battle with and win, right?  And even if you could, it would be certain business suicide in ever doing future business with them, right?  Wrong!  Change your thinking, and you can win by using creative options for dispute resolution to set a stage for a new [...]]]></description>
		<link>http://c4company.com/?p=184</link>
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		<title>Persistence on Paper: Writing to Escalate Concerns</title>
		<description><![CDATA[This is a letter I sent for someone whom I know personally.  I would normally encourage someone to send such a letter in their own name but made an exception under the circumstances, specifically that I witnessed the incident at hand.  Sometimes a conflict must be escalated to someone who has authority to handle concerns, [...]]]></description>
		<link>http://c4company.com/?p=197</link>
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		<title>A Thoughtful Letter:  Results Without Asking</title>
		<description><![CDATA[Many companies do wish to resolve customer complaints just on the general principle of good business.  While the actions of a stubborn or unhelpful associate may color our view of a company, it is precisely this understanding that compels a company to want to fix this situation quickly.  But, you have to let them know, [...]]]></description>
		<link>http://c4company.com/?p=192</link>
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		<title>Lien on Me: Third Parties as Pawns</title>
		<description><![CDATA[Multi-Party disputes are always harder to resolve, because more interests are at stake.  Therefore, sometimes a party will attempt to involve a third party as a means of manipulation.  Knowing how to spot and diffuse this technique is a must in professional negotiations and conflict resolution.
Everything seemed to be going under, which only seemed to [...]]]></description>
		<link>http://c4company.com/?p=188</link>
			</item>
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		<title>Online Content - Product Announcement</title>
		<description><![CDATA[This content was for a company website as a means of promoting a new product.  As you will see, this information could also be readily adapted to a newsletter article, white paper, or print brochure.  This was by design as a way to create a broader promotion with consistent branding.
ISG Exclusive:  The Wave Matrix Hipot [...]]]></description>
		<link>http://c4company.com/?p=179</link>
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		<title>Online Content</title>
		<description><![CDATA[There are a lot of similarities in writing requirements across many mediums.  It has to be accurate.  It must have focus.  It better engage a specific audience.  However, there are slight differences, as well.  Having written both print, spoken, and online copy, I understand some of the variation that is [...]]]></description>
		<link>http://c4company.com/?p=128</link>
			</item>
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		<title>Online Newsletter Article</title>
		<description><![CDATA[Newsletters are a fantastic way to showcase new products and capabilities, as well as stay in close communication with your top customers.  However, there are two areas in which these can fail.  If the material isn&#8217;t interesting, it won&#8217;t be read.  And, if it&#8217;s not truly informative, it will be perceived as [...]]]></description>
		<link>http://c4company.com/?p=126</link>
			</item>
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		<title>Advertising Letter</title>
		<description><![CDATA[Letters can be made to be graphically appealing, informative, and highly persuasive.  While mail merge letters or business letters serve a purpose, there is nothing wrong with doing letters that have advertising &#8220;splash,&#8221; but without expensive graphic design and printing.  

]]></description>
		<link>http://c4company.com/?p=124</link>
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